Zonda, Mas Hasyim / Shutterstock.com
Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer. Unfortunately, the latter of these is often overlooked. With the papers, online content and mailers filled with so many ways to attract new customers, what businesses tend to forget is that they spend almost three times as much on attracting new customers than retaining the customers they already have.
Denise Ciardello is the co-founder of Global Team Solutions (GTS), an accomplished speaker, and author of the Office Management Gems series. Through her engaging keynotes and consulting, Denise provides unique insight, creativity and humor for her clients. Her industry distinctions include serving as president of the Academy of Dental Management Consultants and membership in the National Speakers Association, and Toastmasters International.
Copyright 2016 ist Magazine