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For a particular major national fast food chain, 1993 was a terrible year. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated meat at the establishment. Unsurprisingly, the chain found itself on the verge of bankruptcy. However, in a matter of years, it had not only recovered, but doubled its number of locations – a feat that is now considered one of the most impressive comebacks in contemporary business history.
Luckily, history demonstrates that it`s not the mistake itself, but the response, that leaves a lasting impression.
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