FT. WAYNE, IN – Eye Pro, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark continues its commitment to the tanning industry and supporting salon operators in every way possible.
“2020 has been filled with challenges with salons forced to close, reduce staff, implement new cleaning procedures and find ways to keep guests feeling safe enough to return,” explained Eye Pro President, Brenda Fishbaugh. “Everyone seems to be looking forward to 2021, not only to put 2020 in the past, but also to approach the year with a fresh start. It’s a wonderful time to come together, support each other and find creative business solutions to keep communicating to our tanners, while assuring them to find ways to stay relaxed, comfortable and safe.”
“The possibilities are endless,“ echoed Eye Pro Office Manager, Jackie DeWald. “Along with re-merchandising, why not take this opportunity to review marketing and social media efforts, customer relations, and make sure your staff is well-trained on all lotions for each skin type, as well as the various eye protection options?”
One way Eye Pro is helping is by offering “Don’t be Slow to Save Your Sight!” – a FREE, online eye protection salon training session created for the 2021 season. This brand-new, FREE training is a great way to get staff trained and help kick off the 2021 season. The 30-minute session includes a quick, 20-question eye protection quiz. Everyone who completes the new training will receive FREE educational materials to share with tanners and a personalized certificate verifying their “Eye Protection Expert” status to display in the salon.
And, if you sign up to be an Eye Pro V-Eye-P, you’ll also receive exclusive monthly email offers, along with ways to access over 1,000 FREE tanning memes to share on your salon’s social media channels – a great plus to enhance your communication with your tanners. To sign up, simply email Jackie@WinkEase.com with your name, salon name, address, email and phone.
“Take advantage of any free support or free training being offered, and be sure to give each guest a bit more personal attention. Now more than ever, it’s the little extra care that is keeping and maintaining loyal and trusting customers,” DeWald continued. “Also, make sure your salon is sparkling clean! Unfortunately, the fear of COVID-19 isn’t going away immediately, so we all must find ways to adapt and keep our guests feeling safe and our doors open.”
Fishbaugh reminded, “Going into 2021, we as an industry need to fight the 2020 pandemic fatigue and remind clients how good tanning and the salon experience can still make you feel good and look good. For some salons, that may be a ‘people’ focus – training new staff and making sure all members are working as a team. For others, it may be ‘environment-focused’ – creating new product displays or freshening up with a new coat of paint on the walls. And be sure to stay in contact with your customers! Create promotional bundles with lotions and eye protection, or offer monthly events like raffles to create excitement, and take advantage of any free marketing support to easily ramp up your social media. All of these work together to make every salon guest feel special.”
To take Eye Pro’s 2021 FREE online training, go to WinkEase.com, hover over the “Support” navigation button, then select “Salon Training” from the drop-down menu.
For more information on Eye Pro products, visit WinkEase.com or call 800.726.8322. To learn about special salon offers and promotions, follow and “like” WINK-EASE on Facebook, Twitter, YouTube, Instagram and Pinterest.
Since 1997, IST Magazine (formerly known as Island Sun Times) has been committed to the success of salon professionals, while promoting the growth of the tanning industry as a whole.
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