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Over the last decade or so, the world has become a much smaller place. A number of exceptionally amazing advances with technology, the internet, cell phones and other forms of communication along with significantly cheaper air travel have all played a role in enabling us to become much closer together, regardless of where we may happen to be in the world. And there are undoubtedly many significant advantages to this being so. On a personal level, families and friends spread around the globe are able to enjoy regular contact with one and other without it costing the earth. And from a business perspective, it’s also been a phenomenal advantage for business development, not least for the sharing of ideas, trends and networks.
Customer confidence can only grow in an environment where cleanliness is a stand-out feature.
In the tanning industry since 1982, Gary Lipman is Managing Director of the UK subsidary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products & spray systems. He is also Chairman of the UK’s Sunbed Association & a European Sunlight Association member.
Copyright 2016 ist Magazine