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Winter is a very exciting time of year in our industry. We are gearing up for busy season, new products have launched and trade events are happening. As a lotion manufacturer, we work hard all summer long to ensure our products are ready to be shipped to salons in early October. We gather input from our training team, salon operators and distribution partners to really ensure that we offer products that have been requested by YOU.
Whatever method you use to fill your retail product shelves or which new products you choose, remember: education is the key to sales.
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
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