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When you’ve created a body care product wonderland in your salon’s lobby, a place where your guests can let their senses guide them to their next moisturizer/body wash combo that they will obsess over for the next six months, you have effectively stolen or ripped off those sales from wherever your guests were previously buying those products: the drug store, department store, grocery store, etc. – and this is good!
This scripted sales method is most powerful when everyone on your team uses it. So, help each other get good at it and practice together.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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