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A sultry love story between a little nut and the bronze-seeking beauties who crave a flawless, dewy, sun-kissed glow.
Her name is Vitellaria Paradoxa and she is loved and cherished by all who encounter her. Native to Africa and growing in the wild, she lives in a beautiful, sprawling tree where she slumbers inside a sweet fruit. She is dedicated to making skin look beautifully moisturized, hydrated and vibrant. You have probably met her and didn’t even know it. Her given name is Vitellaria Paradoxa, but her fans and admirers just call her Shea Butter for short.
This cherished botanical star is very likely in many of the tanning and beauty products you offer at your salon; but in the fickle world of beauty products, only the trendy, new ingredients get all the glory while incredible, ancient botanicals like Shea Butter that have been around for thousands of years do all the hard work and get none of the credit!
The most effective botanicals for skincare all have one thing in common: The skin can absorb and metabolize them. Shea Butter is very low in proteins that can clog pores and inhibit absorption into the skin, so its naturally non-comedogenic. This means the skin eats up every drop of Shea and utilizes it, and there’s no medical literature documenting an allergy to topical Shea Butter. So, it’s appropriate for all skin types.
This cherished botanical star is very likely in many of the tanning and beauty products you offer at your salon.
Super Moisturizer: When you apply Shea topically, the oils are rapidly absorbed, acting as a re-hydrating agent, restoring lipids and rapidly creating moisture.
Doesn’t Make Skin Oily: Shea Butter contains high levels of linoleic acid and oleic acid – two acids that balance each other. That means Shea is easy for your skin to fully absorb and won’t make skin look oily after application.
It’s Anti-inflammatory: The plant esters of Shea Butter have been found to have anti-inflammatory properties. Shea can help minimize irritation caused by environmental factors such as dry weather, as well as inflammatory skin conditions.
Power Antioxidant: Shea has significant amounts of vitamins A and E, which help protect your skin cells from free radicals that can lead to premature aging and a dull appearance.
Boosts Collagen Production: This may minimize the appearance of fine lines and result in plumper skin.
Cell Regeneration: With the right moisture balance on the surface (epidermis) layer of your skin, you’ll have fewer dead skin cells by way of fresh cell regeneration.
Your homework assignment: Research every product you carry in your salon and when you find our girl, Vitellaria Paradoxa, show her some love and tell your tanners about how much they need her in their lives.
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
Copyright 2016 ist Magazine