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This is a micro statement of what every tanning salon guest everywhere is thinking when a salon sales associate suggests a tanning product and rattles off a bunch of meaningless ingredients!
THE SECRET: As you present a product to a guest, paint a vivid picture of how her skin will look after using the product! Talking about ingredients will always be far less important to your more “visually stimulated” tanning guests.
THE SECRET: Learning to describe a product’s essence is a far more valuable sales tool than describing in detail how much you loathe a particular fragrance! Why? Because what you loathe may be their absolute fave!
Figure out which “feel good sense” is most important to each tanner and watch your product sales rise!
David McFarland is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Playboy. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon customers.
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