Plan to arrive bright and early to participate in either the Sun Is Life® Basic Operator Certification Program or the California Tan Basic Sunless Training.
8:00am-2pm Sun Is Life® Basic Salon Operator Training Presented by Joe Schuster Embassy Gaines Ballroom 1 $39.95 per person
This program is offered in an easy-to-understand platform that equips salon staff and owners to operate with increased professionalism and is approved in all states that require certification. This classroom opportunity also provides a session covering the state regulatory requirements necessary for North Carolina operators. Certificates of Completion are provided upon the successful completion of the final exam.
8:00am-12pm California Tan Basic Sunless Training Ashley Wottring, Katie Philips Ardmore I $29.95 per person Join Ashley and Katie for an extensive, hands-on training program that will help you to increase sales and profits.
Highlights include:
1:00-5pm Tanning Dollars & Sense Training Gives Your Salon More Presented by Susan Carlton, Scott Eggers – New Sunshine Embassy Gaines Ballroom II
Industry veterans Susan Carlton and Scott Eggers conduct an audience-interactive sales training seminar that will demonstrate proven techniques for pro-actively approaching salon guests and overcomig obstacles to increase sales and profits.
5:30-7:30pm CASH & CARRY BARGAIN AREA (FOR EARLY BIRD REGISTRANTS ONLY!)
For big savings on many of your favorite products, close-outs and specials, the Cash & Carry Bargain Area is a virtual bee-hive of sales activity as salon owners pour over hundreds of products at bargain prices. Have your credit card ready and Four Seasons reps will supply the muscle to help deliver your purchases right to your vehicle or adjoining hotel area.
9:00am Start Your Engines! Four Seasons Executive Chairman, Ed Jerger and Forever Tan CEO, Steve Spencer will welcome the crowd and introduce the members of their respective teams. They will then turn over the stage to world-renowned Keynote Speaker, Dan Thurmon. Dan will deliver an encore performance of his critically acclaimed motivational and educational program “Off-Balance On Purpose!”
9:30-10:30am Off-Balance On Purpose! Dan Thurmon
Get ready for a thrilling, energetic, audience-interactive presentation that combines Vegas-style theatrics and entertainment with a spot-on message that will help motivate and inspire you to achieve your goals and fulfill your dreams.
10:45-11:30am Strategic Connections with Customers Allan Younger, CEO GRACE Consulting
Allan will discuss the importance of marketing strategy. Most people consider marketing to be promotion and advertising – there is MUCH more to it! We will discuss several components of marketing strategy which lead to customer engagement and loyalty and learn how to enhance our unique value propositions. 11:30 AM – 12:15 PM Image, Attitude & Professionalism Bob McHone, President McHone & Associates
These three components are essential in order for each of us to develop and maintain a more deeply rewarding and meaningful life both personally and professionally. This seminar shows the audience step-by-step how to achieve and maintain a more meaningful, a more manageable, professional, and ultimately, a more enjoyable and comfortable life.
12:15-1:00pm Making Sense of Big Data – One NARB at a Time Ananda Mitra, PhD, Professor of Communication, Wake Forest University
Mitra, the inventor of the term, “narb” that describes the building blocks of Big Data as “narrative bits,” will explore the opportunities before us – how to apply the notion of narbs to the structured and unstructured segments of Big Data to extract stories about individuals and groups. These stories, in turn, offer an insight into the behavior and attitudes of people to better understand who they are, and how to serve them best.
1:00-6:00pm Trade Show Floor is Open! (Piedmont Hall – South)
1:00-1:45pm Lunch is Served! (Piedmont Hall – North)
A wide variety of the industry’s best-selling and new products, equipment and services will be on exhibit. Meet and mingle with industry leaders and allow them to provide you with first-hand information on all they have to offer. Be on the “Look-Out” for Celebrity Sightings – WOWW is the Word!
Catch-a-Tan During the Show! The SunStyle by Ergoline, Automatic, Full-body Spray-Tan Booth will be operational in a private tanning area during trade show hours. Attendees looking to experience a luxurious, sunless tan should contact their Four Seasons representative to reserve a session time.
EDUCATIONAL WORKSHOP SCHEDULE Piedmont Hall – North
An afternoon filled with “How-To” Seminars and Industry Updates will run concurrently with the Trade Show Exhibit. Be sure to mark your schedule and attend the seminars of your choice!
1:15-1:30pm How to Grow Your Bottom Line Greg Jordan, Tan, Inc.
1:30-2:00pm Quick & Dirty Social Media Tips for Tanning Salons Brenda Fishbaugh, Eye Pro, Inc.
2:00-2:40pm Product & Sales Training for Salon Owners, Managers & Staff Make 2017 Your Best Year Yet! Susan Carlton, New Sunshine
2:40-3:10pm Sun Is Life® Training Presentation Joe Schuster
3:10-3:40pm Preventative Maintenance to Safeguard Your Equipment Darren French, Four Seasons
3:40-4:20pm 8 Simple Steps to Increase Your Salon Sales Lisa Parsons, Devoted Creations
It’s 5 O’clock Somewhere! Cocktails on the Exhibit Floor
5:00-6:00pm Piedmont Hall – South
10:am-2:00pm EXHIBIT FLOOR IS OPEN! Piedmont Hall – South
10:00-11:15am Industry Panel Discussion Moderator: Jerry Deveney, IST Magazine Piedmont Hall – North
A highlight of the show and a great way to put the finishing touches on another successful event, the Industry Panel Discussion provides you with the opportunity to “Ask the Experts” as salon owners and industry leaders provide expert advice on all things related to our business.
11:15am – Noon Heavy Traffic Ahead! Proven Techniques for Generating Year Round Salon Traffic & Revenue Jerry Deveney, IST Magazine
The ability to attract new customers while also keeping existing customers satisfied and loyal is a key ingredient in the formula for success. This fast-paced, audience-interactive session will provide sales and marketing strategies and techniques that you can use immediately to increase sales and profits.
2:00pm Closing Ceremony North Main Hall A Grand Prize Drawing EXHIBITS CLOSED … END OF EXPO!
PLATINUM
SILVER
Southeastern Tanning Expo January 27-29, 2017 Benton Convention Center Winston-Salem, NC fstanning.com/expo-win 800.325.2769
Since 1997, IST Magazine (formerly known as Island Sun Times) has been committed to the success of salon professionals, while promoting the growth of the tanning industry as a whole.
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