PARIS, TN – Salon owners looking for low-cost/no-cost marketing strategies that they can implement today should consider Four Seasons’ “Salon Marketing Strategies.” Compiled by Jerry Deveney, FS Vice President of Business Development, this detailed Power Point presentation reflects his more than 30 years of tanning industry marketing experience. Best of all, this treasure trove of marketing and promotions info is absolutely free to any salon professional who requests it.
“These are all proven marketing strategies that will help overcome the seasonality of this business,” said Jerry Deveney. “Much of it focuses on ways salon owners can utilize their existing database to help attract new tanners and convert them into members, and all of the tips cost little or nothing, and are easy to implement at any salon.” The concept, Deveney says, is to show salon owners that there are many ways to increase revenue without spending lots of money. “I recommend salon owners use just one of these tips to see how they like it,” he said, “then add more and more as they begin to get the hang of it.”
Salon operators interested in receiving Four Seasons’ “Salon Marketing Strategies” can request via email to Jerry Deveney at firstname.lastname@example.org.
Since 1997, IST Magazine (formerly known as Island Sun Times) has been committed to the success of salon professionals, while promoting the growth of the tanning industry as a whole.
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