Max Bronzing Oil is a multifaceted self-tanning and skincare product… just what you’d expect from sunless product forerunner, Biddiscombe International, LLC!
The sunless experts at Biddiscombe International plan to kick off the 2014 season with Max Bronzing Oil. The first release from its Max product line, Max Bronzing Oil features as strong a focus on functional skincare ingredients as it does on sunless tanning technology. Best of all, it has shelf-appeal, making it the ideal retail product for any salon whose tanners – UV and/or sunless – are seeking the perfect sunless maintenance product that will also leave their skin feeling soft and smooth.
As its name implies, Max Bronzing Oil is an oil-based, DHA self-tanner, which is a fantastic feat of lotion formulation. “Due to the ways DHA dissolves in liquids, it can be difficult to create an oil-based self-tanner,” said John Melville, Biddiscombe President/CEO. “Fortunately, our experienced chemists were able to work their magic and develop a proprietary blending technology to make it work. In doing so, this allowed us to use a host of ingredients with fantastic moisturizing properties, including Tamanu, Olive, Jojoba and Moroccan Argan Oils.” These compounds, Melville says, not only leave tanners’ skin feeling silky and smooth, it makes the product easy to apply. “Your hands will practically glide across your skin when putting this on,” he added.
Biddiscombe designed Max Bronzing Oil to be the ideal product for UV and sunless tanners alike. “While it could technically be used as a full-body self- tanner, it works best as a moisturizing tan extender or touch-up product,” Melville said. “It’s formulated with a neutral pH balance, making it a sunless tanning product that most people can use without the fear of their skin taking on the characteristic orange tone associated with low-cost retail self-tanners. Also, this product contains no cosmetic bronzers, so it’s perfect for people to use right out of the shower or any other time during their day without worry of staining their clothes.”
Max Bronzing Oil is boldly packaged in an eight-ounce, brushed aluminum bottle that appeals to male and female tanners. As with Biddiscombe’s full line of DHA solutions and lotions, the product is manufactured at the company’s 8,500 square-foot facility in St. Petersburg, FL. It is available through Four Seasons Sales & Service and Heartland Tan, Inc. “Long-time Biddiscombe clients can purchase Max Bronzing Oil direct,” Melville added.
“Our customers’ success is our success” continues to be Biddiscombe’s motto. It’s easy to see that this philosophy was the inspiration for Max Bronzing Oil, the product that makes the company’s first step into the 2014 season a strong one. Once again, Biddiscome’s passion and determination for producing quality sunless tanning products has provided salon owners with the edge they need in today’s marketplace. For more information about Max Bronzing Oil and the rest of the Max Skincare line, call 800.258.3313, or visit biddiscombesunless.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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