Looking for a lotion manufacturer with a rock-solid business plan that offers salon owners exclusivity, affordability and top-notch training? Then you’re looking for MR International!
Founded in August 2005, MR International is the industry’s first tanning lotion cooperative. Salon owner members from across the country become a part of the company itself and in doing so, they gain a vast number of benefits. Members have exclusive territories and are guaranteed the products are not diverted through online sales. MRI also offers substantial profit margins, and top-notch training to help salon professionals become talented lotion salespeople. With all of these features, MRI is not only a unique company, it’s also one that offers salon owners an enticing option to gain an edge in today’s marketplace.
Today’s marketplace is highly competitive, with rival salons copying each other on pricing, equipment lineup and special offers. In such an environment, MRI provides its member salons with exclusive territories for sales of its popular lotions. “This is done for two reasons,” said Max Recone, MRI Owner. “The first is to give our members the exclusivity of offering products that their competitors cannot, and the second is to give tanners an incentive to come back to our members’ salons for the products they’ve come to love.”
Retail sales represent a large part of a salon owner’s profits, so the team at MRI makes sure the margins on the company’s products are more than healthy. “Members purchase all of our products at a set cost,” Recone said, “and each member prices the products for retail according to their salon’s demographics. Typically, the profit margins on MRI lotions are high without the need for salon owners to be exclusive with our products or utilize a complicated rebate system.”
Unleashing each salon staff’s inner “sales superstar” requires proper training and motivation, and Team MRI has this covered by offering the talents of their veteran National Sales Trainer, Wendy Whitman. “Whether it’s via a Go To Meeting, a field visit to a salon or even at trade shows and distributor events,” Max said, “Wendy does an excellent job training our members on all aspects of our products. And as a service for our members, her training sessions allow them to ask more questions of her to get all the information they need to be effective retail salespeople.”
MR International continues to be successful because the company understands what salon owners need from a lotion maker – exclusivity, affordability and sales training. For more information on how to become a member of this unique tanning lotion cooperative, call Max Recone at 917.971.0495, or visit mrinternationalproducts.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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