What makes Softlips the ideal item to sell at your salon counter? The unique products offer a collection of flavors and tints that are perfect for your target clients’ every mood and moment!
The key to increasing retail sales oftentimes comes down to choosing the right product to offer to your salon’s demographic. And for most tanning salons, that group consists of females aged 18-28. The folks at The Mentholatum Company believe they have the perfect product to please that crowd, and all it takes is a little bit of space at your sales counter. The product is Softlips, a full line of lip balms that come in a variety of scrumptious flavors and tantalizing tints that’s bound to appeal to most of the tanners coming through your salon’s doors. And priced at just a few dollars, these unique products can be the perfect add-on sale as these young ladies step up to your counter.
The Softlips line is the result of intensive market research conducted by The Mentholatum Company. “We’ve discovered that most women in the 18-28 demographic enjoy having moist, colored lips, but do not like using lipstick because it feels too thick and sticky,” said D’Anna Farrar, Mentholatum Assistant Marketing Manager. “This is exactly why lip balms and glosses continue to be very popular with this age group.
Our products also offer UV protection, making them the perfect retail item for a tanning salon.” Softlips includes lip balms, tints and glosses that are available in many flavors, and each is packaged in The Mentholatum Company’s trademark “slimstick” tube. “While our competitors tend to feature their products in short, chubby sticks, we utilize a long, narrow design that adds more of a feminine quality to our products,” she added.
Selling Softlips at a tanning facility should be a snap if salon professionals show off the products, says D’Anna. “This is the perfect retail item to display at the cash register area,” she explained. “We have a variety of display tools that feature bright, colorful imagery designed to be very visible and eye-catching. With a suggested retail price in the $1.99-$3.99 range, all Softlips products are very affordable for any salon’s clientele.” For best results, D’Anna recommends salon owners start with the most popular Softlips tint – Pearl, which offers moisture, UV protection and a hint of color – and the three most popular flavors – Cherry, Strawberry and Vanilla.
Though the unique lip balm line is called Softlips, sales of these exciting products can turn into hard cash at your salon! For more information about the retail item developed for your clientele, contact Mentholatum Sales Manager, Dan Burdick, at Burdick@mentholatum.com, or visit Softlips.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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