Featuring innovative tanning technology, Smoke by Supre Tan is back … and it’s gone platinum!
A decade ago, the tanning experts at Supre Tan introduced Smoke Black Bronzer, and now the Texas-based lotion manufacturer has released three additions to this endearing and enduring product line. Today, there’s Smoke Platinum Dark Maximizer, Smoke Platinum Hemp Bronzer and Smoke Platinum Black Bronzer, the company’s new spin on the classic formula. These three upscale lotions appeal to different types of tanners, which provides salon professionals with profitable retail sales opportunities.
The three lotions in the Smoke Platinum series feature Supre Tan’s latest lotion innovation. “Our O2 Dark Tanning System utilizes oxygen technology to help enhance the tanning process for dramatically dark results,” said Valeria Rousselle, Supre Tan Director of Marketing. “They also feature our Trace Mineral Complex and vitamins A, C and E, which provide a host of skin- care benefits. Each Smoke lotion has a fragrance blend of Pineapple, Passion Fruit and Mango, as well as our Odor Shield Technology, which helps reduce the after-tan smell.”
Platinum Dark Maximizer is designed to introduce new salon guests to premium products – and premium results. “It’s the perfect lotion for first-time tanners who are willing to pay a little more to get the deep dark tan of their dreams,” Rousselle said. “This product will help them develop a gorgeous, natural glow and leave their skin feeling silky smooth.”
Bronzing and skincare are an amazing combination, and this defines Platinum Hemp Bronzer. “This product contains our unique blend of natural, streak-free cosmetic bronzers to create instant color,” Rousselle said, “as well as Pure Hemp Seed Oil, which is rich in Essential Fatty Acids, and key amino acids to help hydrate and condition the skin. These ingredients help reduce the appearance of fine lines and wrinkles.”
Platinum Black Bronzer is the lotion for tanners who want to be darker now and later. “In addition to all the amazing tanning and skincare ingredients from the Smoke Platinum products, this lotion contains our advanced bronzing blend and exclusive DHA delivery system,” Rousselle explained. “It helps distribute smooth, dark and even color that shows up immediately after UV exposure and continues to develop up to seven hours later, lasting about seven days.”
With a suggested retail price range of $65-$69, Supre’s Smoke Platinum offers salon owners a healthy margin while remaining affordable to tanners looking for upscale products to satisfy their darkest desires. Designed to deliver more than their money’s worth, Smoke Platinum Dark Maximizer, Smoke Platinum Hemp Bronzer and Smoke Platinum Black Bronzer are available through Supre Tan’s vast U.S. and Canadian distribution networks. For more info, call 800.825.7020, or visit supre.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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