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In the current world of business and how we can reach our customers, digital platforms have taken the spotlight; however, the value of local networking should never be underestimated. For tanning businesses, building strong connections within your town can be a game-changer, while allowing for growth and creating a loyal customer base. This month, I am going to talk about the strategies and benefits of effectively networking your tanning business locally to attract and retain clientele.
Active participation in local events, festivals and community initiatives serves as a fantastic way for you to showcase the products and services you offer. These events present unlimited opportunities for you to network with those in attendance from the local or surrounding area. Setting up a booth, offering product samples or “free tan” cards, or even sponsoring the event can help your business gain visibility while you start conversations with potential future customers. By demonstrating your commitment to the community, you reinforce a positive local reputation which can lead to increased customer trust and loyalty.
In an era of all things digital, the power of local networking remains an essential tool for tanning salons to grow and thrive.
Partnerships with other local businesses can be mutually beneficial. Collaborative initiatives, such as joint marketing efforts or co-hosting events together, allow you to tap into each other’s customer base. For example, if you partner with a nail salon, have them hand out “free week of tanning cards” to all of their clients, and you hand out “discount ____” cards for their business. Cross-promoting with other businesses will expand your reach within the community to not only provide your services, but also build relationships with other business owners that can enhance the overall customer experience.
Positive word-of-mouth, as we all know, is a potent force within local communities. Delivering exceptional customer experiences not only creates repeat business but is also essential to spreading the good word about your salon. Encourage satisfied customers to leave reviews on platforms like Google or Facebook, as these reviews can help influence potential customers’ decisions when deciding whether or not to give your business a try. Remember, the genuine connections you build with your salon guests will go far beyond the transaction and ultimately help contribute to the growth of your customer base.
Aligning your business with local charitable or social initiatives can have a huge impact on your community engagement and reputation. Participating in fundraising events, donating auction items to a local charity, or volunteering your time shows your commitment to the town’s growth. These initiatives create a positive association between your business and the community, attracting people who may have never visited your business before.
We have talked about this many times: rewarding customer loyalty encourages repeat business. Implement loyalty programs that offer discounts, exclusive offers or free upgrades to repeat customers. This not only enhances customer retention but also encourages loyal customers to refer friends and family, expanding your customer base by essentially word of mouth! Make your customers feel appreciated and you strengthen their connection to your business, increasing the likelihood of them becoming advocates for your brand.
In this era of all things digital, the power of local networking remains an essential tool for tanning salons to grow and thrive. By actively engaging with your community, forming partnerships and providing exceptional customer experiences, your tanning business can create a ripple effect of growth. As the networking bonds within your town strengthen, so too will your customer base!
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
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