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While this month typically starts the “slow season” for many salons, it doesn’t have to be that way. Look to our group of seasoned tanning pros for great tips on working smarter and keeping revenues up in the columns provided by our contributing writers. My management team always learns something!
IST has always been the place to find expert advice. This month, Jerry Deveney offers “Repair, Replace, Renew” – those who have been selling sunshine for a while know that this choice eventually arises. Do you hang in there with older equipment and hope to keep customers happy, or do you invest in upgrades? OR, are you ready to diversify your menu and create a renewed business model? Now is a great time to formulate a plan for next busy season. A panel of industry experts weighs in.
Equipment is always a significant investment, and smart operators make maintenance a priority. Check out “Equipment Service Roundtable”. These guys (including writer, Joe Schuster) have many decades of industry experience between them, and they took time to contribute their knowledge.
Another important subject is addressed in this issue – be sure to read “Training: The Key to Professionalism”. We reached out to sales trainers from Devoted Creations, Eye Pro, New Sunshine and Sun Evolutions (thanks Lisa, Brenda, Chris and David) for their thoughts on training. In the tan biz, training is more than showing staff “how to do things.” It’s about learning to project an image that instills trust among salon guests; it’s about giving staff tools to do their jobs efficiently and with confidence. Competent training decreases turnover and increases sales. It’s that simple. Since its inception, Sun is Life® has trained over 1,000 salon operators and staff who now enjoy a more profitable business and offer a professional tanning salon experience. Thanks to our sponsors for believing in the value of our program (see p. 19). It’s so affordable and accessible – there’s no reason not to turn your employees into a team of professionals. You can get your entire staff trained for $99 – visit sunislife.com today!
Finally, industry leader, JK Products & Services (Ergoline) recently announced the acquisition of their company by VTC Group GmbH. I’ve been offering Ergoline equipment in my salons since they came on the market 30 years ago, and the company has been a big part of my business. I look forward to the innovation and continued evolution of their products in the future. Brynn Scarborough gives us some history and all the details on. Lots of great content, as always!
Thanks for reading,
is the Publisher and Editor-In-Chief of ist Magazine.
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