Dear Readers, Well, the tan biz is right in the middle of “JASON” – something we’ve all encountered and many often struggle through. When dealing with the effects of the slow season, U.S. sa... Read more

Dear Readers, Well, there’s one good thing about record heat … it makes laying out in the natural sun a lot less fun! If you’re blessed with good customer traffic, you can make the most of t... Read more

Dear Readers, The summer months bring many thoughts to mind: vacations, holidays, fun in the sun … and in many parts of the U.S., a screeching halt to salon customer traffic. If you’ve kept... Read more

Dear Readers, Finally coming out of an “extended” winter, time is certainly flying … in the midwest, this is typically the last month for salon operators to secure those summer-long tanners... Read more

Dear Readers, It’s not a hot newsflash: this is prime time for the tan biz! I hope your facilities are filled with tan-seekers and your beds are humming non-stop! While many people are strug... Read more

Dear Readers, It’s here: the time of renewal, emerging from the cold (if you’re up north, like me) AND best of all, it’s the time when people who love to tan are embracing the season and get... Read more

Dear Readers, I wrote last year’s March letter following Winter Storm Landon; tomorrow we’re pushing 60 degrees in some parts of Michigan. It feels like I talk about the weather a lot, but i... Read more

Dear Readers, Another 12 issues are history as we begin Volume 27 of IST Magazine! With this anniversary, I could go on about how things have changed in the tanning industry since I opened m... Read more

Dear Readers, Well, I closed out 2022 by fighting a fourth round with “that virus” … What doesn’t kill us makes us stronger, right? As we head into 2023, the world and U.S. business climate... Read more

Dear Readers, As I write this letter, America is still processing the results of mid-term voting; some key races are yet to be called. I’m sure I don’t need to ruminate about the recent chal... Read more