As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
One of the biggest obstacles salon owners face today is staffing. Some blame the lackluster available talent, lucrative work-from-home jobs or even a generational difference in the work ethi... Read more
In June, the industry is typically prepping for the Slow Season; but as you see, I put a big question mark next to that phrase. Will we see a big tanner drop-off for the summer of 2024? As a... Read more
With busy season in full swing, tanning salons are experiencing a surge in customers eager to achieve that perfect tan in preparation for vacations and summer activities. While this influx o... Read more
These days, the biggest issue I hear about among our salon partners is finding great employees. In the competitive beauty and wellness industry, recruiting top-tier staff is essential to you... Read more
It’s no secret: tanning products can be confusing. Labels have wording like “50X Bronzer,” “XXX Bronzer,” “Streak-free Bronzer,” “Accelerator,” “Maximizer,” “Optimizer,” “Tingle,” “Heat” and... Read more
For personal and professional success, loving what you do is essential. When individuals are passionate about their work, they tend to invest more time and effort into everything they do, re... Read more
Happy New Year! As we all gear up for our favorite time of year, I want to offer a basic salon business concept that when successfully executed, will dramatically increase your revenue. This... Read more
As we get through this holiday season, we are gearing up for our industry’s favorite time of the year: Busy Season! Let’s discuss a few key things every salon needs to prepare to maximize pr... Read more
Our industry is ever-changing and with that constant change, continuing education is key. It is imperative that you are providing the tools for your staff to grow and learn; but doing that i... Read more
Yes, I said it: Holiday Season. I know it seems crazy to think about the holidays when we are just getting out of the summer months, but the best way to ensure your holiday season is a profi... Read more
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