As ist Magazine’s managing editor, Sherron edits all articles written by staff writers and the publication’s illustrious group of editorial contributors, as well as writing occasional content. She has been with the magazine since its inception in 1997.
When: January 15-16, 2016 Where: Courtyard by Marriott – Blue Springs, MO Who: Devoted Creations/Ed Hardy, Eye Pro, Insurtec, Light Sources, MR International, My Lipo, New Sunshine Brands, N... Read more
Tanning salon operators are always looking for add-on products to generate extra revenue, especially during slow season. Thermo-NRG™ can help boost your retail sales throughout the year by t... Read more
It’s no secret: an indoor tanning session will leave your skin beautifully bronzed … and also a bit smelly and sticky! Patented exclusively for Tan Raw Concepts, Ultra Drying Body Shi... Read more
Get ready to get real dark, real fast! This new Dark Tan Maximizer lotion is specially designed to help prepare your skin for that perfect, more natural looking tan. The formula includes bot... Read more
With Empire Black Bronzer Private Reserve, your trendsetting color will command the room the moment you enter. Tanners seeking the supreme authority in dark tanning fashion will be drawn to... Read more
If your service menu includes spray-tan options, sunless product up-sells are a wonderful way to increase your average sunless service sales across the board. “Pura Sunless products improve... Read more
The original “Whiten While You Tan” system now comes complete with the powerful and convenient P6 Whitening Light, offering the same results that dentists provide. The difference: your salon... Read more
The ever-creative minds at Supre Tan have introduced the Tan Culture Collection for 2016, and one of the four new products in the line – Black It Up! Advanced Darkening Black Bronzer – offer... Read more
Let’s face it: now, more than ever, you need a fresh revenue source and new customers at your salon. MyLipo could be the perfect addition to your service menu – and it’s an automatic fit wit... Read more
Savvy salon operators know that diversification is a key factor in continued success and growth. Created by tanning salon owners, the FIT Bodywrap infrared wellness system can be an extremel... Read more
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