If you have attended any type of marketing class or sales presentation, you have undoubtedly heard of “The 4 Ps.” If you are unfamiliar with them, they stand for: Product, Price, Place and P... Read more
Investing is not just for the rich – it’s a powerful tool that anyone can use to build real wealth and achieve financial freedom. But investing isn’t easy, especially if you don’t know what... Read more
Welcome to a New Year, and a new chance to shine with JK and Ergoline! Every new year brings fresh opportunities to put away the old, renew and evolve. JK Products & Services, better kno... Read more
Now that the holidays are behind us, it’s time to begin preparing for the busy season. Are you feeling a little uneasy in terms of what to expect this year? Having been faced with a pandemic... Read more
With the end of 2021 comes a whole new excitement for future success! Like any New Year, 2022 shouldn’t just be about improving yourself, but also improving your business. It’s a great time... Read more
From Roger Holmes, Celsius Tannery • Member, ASA Board of Directors Why would I give the American Suntanning Association one single dime of my hard-earned money? For years, as we grew our pr... Read more
Q: I’d like to know more details about the combination UV/red-light/blue-light lamps. How well do they perform for the “UV crowd” and what percentage of UV does the lamp offer if “sharing sp... Read more
Happy New Year, everyone! Can you believe we are now in 2022? In the Chinese calendar, this is the Year of the Tiger and apparently, it promises positive changes, business stability and fina... Read more
The tanning industry and the manufacture of UV tanning systems have now been thriving in the U.S. (and in much of the rest of the world) for 45 years, and that is a significant number for so... Read more
In my November column, I wrote about a longtime salon operator who had recently encountered a couple of guests who didn’t like being asked to show the salon staff their eyewear before being... Read more
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