Rarely, if ever, will you hear a salon guest mention a specific lotion ingredient when they brag about how good they look after a tanning sesh … they will say, “I got so dark” or “my skin fe... Read more
What do Charles Barkley, Dan Marino and Ken Griffey, Jr. all have in common? If you answered that they are all sports stars and household names, you would be correct. If you said they were a... Read more
At a recent tanning trade show, several attendees asked Team Wolff about UV meters. Here is some basic information about a tool every salon operator should have. A handheld UVB/UVA meter is... Read more
As the summer vacation season comes to a close, it’s time for us to pack away the picnic hamper and hang up our sun hats for yet another year. It may come as no surprise that here in the UK,... Read more
In the indoor tanning industry, pretty much everyone has the same feeling about the hiring and training process: it’s a necessary evil that becomes a never-ending cycle. We advertise for emp... Read more
So, you’re in the tan biz slow season…what to do? Late summer and fall are great times to host an event that features eye protection. You’ll use your eyewear event to remind your salon guest... Read more
As you read this, we’re nearly halfway through JASON! (July-November). While for some salon operators this time is financially painful, it can be a great time for you to invest in your salon... Read more
Many centuries ago, Alexander the Great was presented with an extremely difficult problem – an intricate knot with its end hidden. The legend says that the knot was to be untied only by the... Read more
As a salon owner, it is common for you to constantly be approached by salespeople wishing to provide you with services or products. Their opening lines usually relate to saving you money, an... Read more
Whether you think of yourself as a “brand” or not, it’s time to start acting like a brand manager, for yourself. In the past, creating a business brand meant that our personal lives could si... Read more
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