If you have attended any type of marketing class or sales presentation, you have undoubtedly heard of “The 4 Ps.” If you are unfamiliar with them, they stand for: Product, Price, Place and P... Read more

Winter is a very exciting time of year in our industry! We are gearing up for the Busy Season, new products have launched and THIS year, trade events are happening again. As a lotion manufac... Read more

Yes, I said Holiday Season! I know it seems crazy to think about the holidays when it feels like summer just ended, but the best way to ensure your holiday season is a profitable one is to p... Read more

I used to spend about 200 days a year on the road training the teams at our salon and distributing partners. Through the years, our methods have relied heavily on feedback from salon owners... Read more

Most salon managers or owners struggle with time management. It doesn’t matter how many hours there are in a day, we somehow never seem to have enough. Although your business card may say “O... Read more

At the salon level in this industry, chances are you have a staff that includes members of “Gen Z.” What’s Gen Z? Right now (2021), it’s your staff who are 16-24 years old. Gen Z are much li... Read more

As the weather warms up, we tend to see tanner counts dwindle as people are trading their time tanning indoors for more time outside enjoying the sun. Avoiding the drop in customer traffic i... Read more

In June, the industry is typically prepping for the Slow Season; but as you see, I put a big question mark next to that phrase. All across the U.S., tanning salons have been booming with the... Read more

We have all heard the old saying, “it takes a village” – but, how does that relate to your tanning business? As small business owners, we tend to take on a lot. One of the biggest downfalls... Read more

It’s tanning season! Salons have reopened (pretty much everywhere) and to make your season a more profitable one, I am offering a list of three basic ways you can increase your sales. These... Read more