There is truth in the phrase “only the strong survive” … I feel as though this sentiment is perfect for what is currently going on in our country. Over the last couple months, I have spoken... Read more

This month, I want to discuss the distinct difference between a good salesperson and a GREAT salesperson. In my opinion, there is one key element that comes into play and defines you as a le... Read more

As many of the country’s tanning salons gear up for reopening in this new, post-pandemic world, the questions I have been getting most recently are, “Will customers come back?” “Will employe... Read more

I would never have thought that the content of my IST article would be advice on how to sell to your salon guests while you are not legally allowed to offer your services! But, here we are.... Read more

It seems as though good employees are becoming increasingly harder to find. When we do find someone great, it is imperative to keep them happy and most importantly, motivated. People work to... Read more

I believe the difference between an average salon and a super-salon is its staff. No matter what the industry or job type, staffing problems tend to be similar – no motivation, teamwork or s... Read more

We’ve all been there – in the middle of a product sale and our salon guest is iffy on the idea of making the purchase. We feel like if we “sell” a little harder, she will buy. Often, less ex... Read more

What a catchy title, right? The phrase “20/20” has always been used to describe “perfect” vision – and so, what better time than the first month of 2020 to talk about making sure your salon... Read more

Yes, the holidays are upon us! The best way to ensure your holiday season is a profitable one is to prepare and execute. This month, we are going to discuss ways to get your salon, staff and... Read more

For most tanning facilities, November isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest we use this opportunity to build stronger relation... Read more