Can you believe it has been a year since the first COVID case was diagnosed in the U.S.? Like me, I am sure many of you thought this would be done and over by now, but here we are … None of... Read more

I am pretty sure I can speak for a lot of us when I say we are happily welcoming in a New Year! 2020 was interesting, to say the least – and so what better time than the first month of 2021... Read more

I used to spend about 200 days a year on the road training the teams at our salon and distributing partners. COVID has dramatically changed the way we educate! A lot of our methods rely heav... Read more

By this time, I am sure you are in the full swing of fall prep! The weather is getting cooler, the pumpkin spice is flowing and you and your salon guests are getting ready for the upcoming h... Read more

Yes, you read that right. Post-COVID, salon operators have staff returning to work, are hiring new staff, and I’ve seen some who are a little lax about their staff requirements. I know it ha... Read more

There is truth in the phrase “only the strong survive” … I feel as though this sentiment is perfect for what is currently going on in our country. Over the last couple months, I have spoken... Read more

This month, I want to discuss the distinct difference between a good salesperson and a GREAT salesperson. In my opinion, there is one key element that comes into play and defines you as a le... Read more

As many of the country’s tanning salons gear up for reopening in this new, post-pandemic world, the questions I have been getting most recently are, “Will customers come back?” “Will employe... Read more

I would never have thought that the content of my IST article would be advice on how to sell to your salon guests while you are not legally allowed to offer your services! But, here we are.... Read more

It seems as though good employees are becoming increasingly harder to find. When we do find someone great, it is imperative to keep them happy and most importantly, motivated. People work to... Read more