We are on the cusp of the year 2016 – technology is making the ability to communicate with one another easier and easier. New social platforms and messaging apps are popping up all the time... Read more
The old adage says, “A picture is worth a thousand words” but, Dr. James McQuivey from Forrester Research says a one-minute video is worth the value of 1.8 MILLION words! None of us has the... Read more
“How can I get my photos shared and videos watched by more people? What do I need to do to generate more interest in my content?” In our conversations with salon operators, Team Helios is as... Read more
Don’t waste another season without making sure that all of your marketing efforts and decisions are made with mobile in mind. A few months ago, in this space, I wrote about the importance of... Read more
Summer started officially on June 21st. And while many salon operators take on a survivalist mentality when these months come around, we at Helios believe that summer represents a season of... Read more
One of the least glamorous aspects of your business is chasing down money you are owed. Cleaning up Accounts Receivable is far from rewarding and can be downright ugly at times – definitely... Read more
It’s time for spring cleaning… including your marketing database! It’s a great time of year – the windows fly open and it’s time to clean out the garage and all the cluttered spaces ne... Read more
You’ve waited and waited and discussed with friends, fans and employees. You cringe when you look at your website on a smartphone or tablet and cringe even worse when you think of potential... Read more
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