If you’re too focused on what you might lose, you’ll never see everything you could gain. Remember this advice when it comes to marketing and promoting your tanning salon! If there ever was... Read more

Star power might be just the thing you need to help you sell more sunshine, and one salon owner wants to show you how to use it! When it comes to promoting their Sizzle Tans salon chain, Gar... Read more

Allowing VIP members to bring a friend once a month for a free tanning session has quadrupled EFT membership sales at Body Heat Tanning in Coral Springs, FL. “We started this last March and... Read more

Big things – such as increased sales of high-end lotions and combatting product diversion on the Internet – can come in small packages. Mike Blore, CEO of the California Sun salon chain, has... Read more

Did you know that selling T-shirts provides your salon with hundreds of thousands of dollars’ worth of advertising and increases upgrade and lotion sales? Adrienne Aaron has discovered a way... Read more

Want hordes of new clients flocking to your salon for your latest, red-hot deals? Then “Google it”! Nothing powers your marketing efforts more than using Google, one of the Internet’s most p... Read more

Joining your local chamber of commerce is a free and easy way to market, promote and brand your salon, and become popular in your community. For Lisa Brooking, President of True Colors Tanni... Read more

The secret to motivating your sales team is simple: if you dig deep to reward them for a job well done, they’ll dig deeper to do a great job for you. Every salon owner dreams of “lighting a... Read more

If you want a hard-working staff with customer service skills, refine your interviewing process with these three, effective steps! Everyone puts their best foot forward during a job intervie... Read more

Looking for the perfect salon manager? She might already be on your team… you just need to know how to spot her. When Sandy Stipes wanted to expand her Speed of Light Tan chain, she kn... Read more