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As I write this letter, I’m looking out the window at the piles of snow left by Winter Storm Landon (who knew they named winter storms?) and wishing I still had time to do some skiing! The bright side is that along with the ski resorts and snow removal companies, tanning salons also do well when we get a crazy cold snap and monster snowfall.
Around this time last year the top industry product distributors were hosting virtual trade events, pivoting their operations to comply with pandemic restrictions. Heartland Tanning was one of them, and we’re happy to have coverage in this issue of their in-person event held early last month. Good ol’ Landon created some issues, but the show went on! Check out the happy faces.
Also in this issue, we share in celebrating Heartland’s 40th anniversary! My salon chain recently reached the 42-year mark – we both go way back to the “halcyon days” of the tan biz. Such longevity is truly a reason for celebration and I congratulate Greg Henson and Brad Henson on their four decades of success. Forty years’ time has certainly changed our industry but so many great relationships and friendships have endured, and that’s the best part. Joe Schuster’s interview with Brad (his friend and mine) for this milestone occasion.
Longevity in business can most often be credited to a dedicated team and strong partnerships. As IST just passed our 25th anniversary, it’s clear that we’re still here because of relationships with our loyal supporters and the contributing writers who share their expertise each month to help you continue growing your business.
We’re here to help you make the most of the season. Of course, the spring-breakers are getting ready to go sun-seeking – I hope your beds are humming!
is the Publisher and Editor-In-Chief of ist Magazine.
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