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I think everyone was a little surprised by how quickly summer whizzed by … and we all know what that means: it’s time to focus energy on getting our businesses prepared to crush the upcoming peak season.
The continued unfavorable economic status may call for you to pivot (again) and adjust your marketing efforts and other operations to meet the challenges facing all small businesses. The good news is: you don’t have to face these challenges alone! You can look to your fellow tanning community members to gain knowledge and inspiration. There’s still time to register to attend the National Tanning Expo presented by Four Seasons this month on the 24-25 in Nashville, TN. It’s sure to be another well-attended and top-notch event – and so many veterans of the business have fond memories of times in Nashville. Check out the new products, spend some time with manufacturer reps and network with other salon operators. We’re all in the same boat – if you don’t take advantage of opportunities to share and gain from the experience of others, it’s on you! Chart your course for navigating the rough waters ahead and improve your chances for success in 2023.
Of course, one way to up your game is by training your team to operate your business in a consistent and professional manner. On the agenda again at the Four Seasons event is a classroom session of Sun is Life® Training & Certification presented by director Joe Schuster (10/24). Sun is Life is the only in-person certification program and the top distributors are offering it at super-affordable rates. Sun is Life graduate salons are eligible to be featured in IST Magazine – talk about great free publicity for your business! Visit NationalTanningExpo.com for details and registration.
Next month’s issue will include the New Product Preview 2023 AND the top nominees in the 18th Annual Industry Choice Awards. As of this writing, votes are still pouring in – thanks to all who participated.
Hope to see you in Nashville!
Thanks for reading,
is the Publisher and Editor-In-Chief of ist Magazine.
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