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I subscribe to several business and financial publications that I consider valuable tools in my life-long pursuit of safe and solid investments. While these magazines appeal to a select demographic of people who consider themselves business-savvy, I’m often amused by the relatively mundane and simplistic marketing methods they systematically employ to entice their readers into purchasing long-term subscriptions.
About the Author:
Jerry Deveney is Director of Business Development for IST Magazine. With more than 30 years of hands-on experience working with tanning salons, beauty salons, health clubs and spas, he has helped thousands of people own and operate successful businesses. His extensive market research became the foundation for thousands of business plans and inspired his book, Sun Business.
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