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I subscribe to several business and financial publications that I consider valuable tools in my life-long pursuit of safe and solid investments. While these magazines appeal to a select demographic of people who consider themselves business-savvy, I’m often amused by the relatively mundane and simplistic marketing methods they systematically employ to entice their readers into purchasing long-term subscriptions.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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