Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
Early in 2023, Ty Godwin, Owner of several Hollywood Tans salons in Maryland, attended an industry trade show. While he has long been an active supporter of such events, he had an idea for a... Read more
The first use of red-light therapy in a controlled, scientific environment dates back to the 1890s, when it was studied and developed for use in the treatment of skin lesions caused by small... Read more
Whether you are a seasoned industry veteran exploring new options, planning to open your first salon, or preparing to buy or sell an existing business, a detailed analysis of the location or... Read more
Beginning in 2010 with a single salon, Glo Tanning has grown into a luxury salon and spa chain with 30+ locations in eight states and plans for nationwide expansion. Utilizing innovative sal... Read more
Now is the time to be proactive and lock in your EFT (electronic fund transfer) monthly membership customers for the long term. Now – when your facility is busy and filled with happy custome... Read more
As early as 2500 BC, historical records document the Egyptians using cold compresses to treat injuries, relieve pain and help the body to recover and heal. Fast-forward to 2020 AD, and the s... Read more
For your business to succeed and maximize its true profit potential, you must learn and understand the significant differences between a “buying environment” and a “selling environment.” In... Read more
In my lifelong pursuit of safe and solid investments, I have subscribed to several online business and financial sites that offer valuable analytical tools. While these sites appeal to a sel... Read more
To help you achieve your financial goals, we will begin by objectively examining each segment of your business including all cost centers (rent, labor, loan payments, etc.) and profit center... Read more
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