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For your business to succeed and maximize its true profit potential, you must learn and understand the significant differences between a “buying environment” and a “selling environment.”
In a buying environment, the business model is structured to encourage customers to initiate sales activities and effectively make buying decisions without a great deal of assistance from the employees.
By creating customer-initiated sales situations, “salespeople” slowly overcame their fears and began to realize that sales can be both enjoyable and rewarding.
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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