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In the October and November issues of IST (which are available for reading 24/7/365 at istmagazine.com), I provided details on several “keys” to salon success.
Take baby steps and test sales and marketing strategies on a few customers first, before rolling out to a larger audience.
For example:
Jerry Deveney is the President of SunForce Marketing, Inc. He has been actively involved in the tanning, spa, wellness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribution, new product development, regulatory affairs, and sales & marketing.
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