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It’s December … new products have hit the shelves and your customers are starting to visit your salon more and more frequently as they prepare for holiday parties. The opportunity to sell products and gift cards as holiday gifts, stocking stuffers, and teacher gifts is at an all-time high. But, for some reason, this isn’t happening like it should. New products aren’t moving, add-on sales are low, gift cards are just sitting in a pile on the counter next to last year’s discounted sample packettes.
For over 20 years, Scott Eggers, New Sunshine Regional Sales Manager, has worked directly with salon staff on the front lines of their job, helping them become more confident, professional and successful. He has also worked with salon owners to maximize their profitability, from marketing advice to display ideas to hiring and training the best staff possible.
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