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The sunless and spray-tanning industry is BOOMING!
Do you have too many sunless clients to handle? Are you looking to hire additional technicians to provide the overwhelming number of sessions scheduled in your appointment book? Is the line of spray-tanners stretched out the door and winding down the sidewalk?
Yes, sunless tanning is definitely on the rise for the 70 percent of salons that currently offer it. But what about those who are looking to start and the thousands who have recently entered the sunless market – has it paid off? Are you maximizing your time and efforts with profits? Are you satisfied with the direction in which you are heading?
Chances are, you want MORE!
There are a few simple steps in breaking through that bubble to make your sunless services a true and viable part of your business; but honestly, the No. 1 thing that successful sunless businesses have in common is CONFIDENCE!
Practice makes perfect, and it’s no different with spray-tanning. When starting out, you need to find as many friends to practice on as humanly possible. Use a training solution that contains no DHA, but gives the instant (cosmetic) color needed to properly articulate your spray pattern and coverage. The training solution washes off completely with one shower, making any mistakes a thing of the past. With this method, you can spray, wash off, spray again, and wash off as many times as you like. Once you begin seeing consistently satisfactory results with the training solution, you are ready to move on to practice sessions with “live (DHA)” solutions. This level of confidence will come to most with time; but you have to put in the time.
Fully training yourself on the products you offer is crucial to educating your salon guests on the science of sunless. Knowing the finer details of how the products work with and on your skin gives you, as a technician, the confidence a consumer wants. The pre- and post-session procedures are keys to success. If you immerse yourself in the education process, no matter what issue may arise, you will prove yourself the professional, and have the skills to remedy it.
What are your sunless service goals? Write down your daily, monthly and yearly goals; make them attainable and realistic, yet challenging. You must work every day toward reaching those goals while making notes of your successes and failures. If you want more customers, what are you doing to get them? Word of mouth is our No. 1 form of advertising. What do your clients say to their friends and family about your service? More importantly, what do your spray-tan results look like on your clients? They are your “walking billboards” on the runway of life every day. They come to you for a professional experience that makes them look good and feel better about themselves.
If you want to be a one-of-a kind business, offer a one-of-a-kind experience! Be confident in the knowledge that if you create something people want and like, you have unlimited opportunity for success.
Senior VP of Sales & Marketing for Norvell Sunless - A Division of Sunless, Inc. With over 24 years of industry experience as a sales rep and manager of a salon distribution company, equipment manufacturer rep, and owner of multiple salons, Brandon is passionate about making spray-tanning profitable for your business.
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