New exhibitors, new entertainment and new speakers are just a few highlights of this year’s can’t-miss tanning event!
Already one of the industry’s most successful events due to its many exhibitors, educational presentations, entertainment and overall “fun factor”, the 2013 JK-North America West Coast Tanning Expo is scheduled for June 10-11 at the luxurious Caesars Palace in Las Vegas. As to be expected, the event’s schedule is loaded with plenty of sales and marketing info presented by dynamic speakers, and the exhibit floor will feature a host of the industry’s top manufacturers showcasing their newest wares. Attendees are also invited to try the Ergoline SUNSTYLE spray booth, and rumor has it there might even be a celebrity appearance! Salon operators can expect all this and more at the 2013 West Coast Tanning Expo.
Six years ago, JK-North America made history by bringing the “Vegas Show” back to the indoor tanning industry. Since then, the industry leader established its popular West Coast event as the place to be for salon owners looking to improve their business through education and networking. Not surprisingly, attendance for the event has increased every subsequent year. Nina Neuschuetz, JK-North America’s Director of Marketing, said, “Everyone at JK-North America is very excited and looks forward to hosting not only another West Coast Tanning Expo, but our best one to date!”
The focus for this year’s Expo will be on the many women who make this industry strong, and this is reflected in the corporation’s choice for its keynote speaker: author and consultant Lourdes “Luly B.” Balepogi. “Luly has connected extremely well with our audience at our regional shows in Orlando and Seattle, and helped salon owners with marketing and sales ideas without setting off a firestorm of spending,” Nina said. “In addition to her presentation, which will address male and female attendees, she will also hold a workshop specifically for women in the tanning industry. Whether you’re a salon owner or employee, there are challenges in our business life that are special to women, and Luly finds ways to help sort through them.”
A Vegas show wouldn’t be complete without Vegas-style entertainment, and JK-North America has raised the bar this year with a brand new show! “We have never forgotten what the location – Las Vegas – is all about, and that’s fun!” Nina said. “This year, we’re bringing the incredibly talented, energetic, vocally-driven group MO5AIC on stage. They’ve opened for such superstars as Prince, Taboo of the Black Eyed Peas, Stevie Wonder and Jay Leno, and their performance at this year’s Expo is definitely an act that shouldn’t be missed!”
A well-known favorite on the JK-North America Expo circuit, Jerry Deveney (JK Executive Director of Sales) will emcee and share his expertise. Brynn Scarborough, JK Director of Business Development, also will be on hand to discuss Body IQ: Intelligent Skin Care products, a revolutionary, anti-aging skin care line with roots in photodynamic therapy developed by Dr. Peter Bjerring. Additional educational speakers are also scheduled, as is the always-informative Panel Discussion, which gives attendees nearly unlimited access to the entire panel’s wealth of industry knowledge and experience. As with all JK Expo events, there also will be a free luncheon and cocktail hour.
Nobody goes to Vegas to lose, and the odds of winning something at the West Coast Tanning Expo are pretty good. Over 100,000 dollars worth of giveaways and prizes will be up for grabs! “Whether you’re interested in winning the grand prize or other tanning-related prizes, this will be the best place to try your luck!” Nina exclaimed.
With all the West Coast Tanning Expo has to offer, it should come as no surprise that salon professionals are already pre-registering. That said, there’s still plenty of time to register for this fun, educational event. The special pre-registration price is $59 per person through May 31st, and registration is $89 at the door. To register online, visit sunergoline.com, or call 800.643.0086 Ext. 2288. For hotel info and room reservations, contact Caesars Palace at 866.227.5944 and receive, subject to availability, a special room rate by mentioning group code SCJKN3.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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