A manly tan for a manly man requires a masculine tanning product … and there’s nothing better for the job than Boost Black Carbon from Playboy Tan!
Let’s face it, a pink and bedazzled bottle of lotion called “Mmm Hmm, That’s Right!” isn’t going to appeal to the average male tanner. Men want a product that reflects their “inner warrior,” and the folks at Playboy Tan have risen to the occasion with Boost Black Carbon. With its creamy-oil formulation, powerful yet subtle bronzers and unique “Cut and Ripped Recipe”, this performance-driven product was designed especially for men. Add some proven UV tanning accelerators, a masculine fragrance and the popularity of the Playboy Tan name, then wrap it in a tube with a sharp, industrial design, and you have yourself a winner!
Getting down to brass tacks, Black Carbon isn’t a tanning lotion, says David McFarland, Performance Brands National Sales Educator. “This product is a creamy-oil formulation that contains Aloe Vera, Coconut Oil and Flower Extract Oils, making it light and easy to apply over the entire body,” he explained. “This is helpful for men with body hair because it won’t clump up on their hair and leave them looking like Frosty the Snowman, like some lotions do.”
Research has shown that most men prefer a more subtle tan, David says, and Black Carbon’s bronzing complex delivers that look in three stages. “The ingredients in the first stage offer an immediate effect from natural bronzers,” he commented. “The second stage utilizes our proprietary bronzing beads that break open when applied and release even darker bronzing action. This allows tanners to see where they’ve applied the lotion, which helps to prevent streaking and uneven application. The third stage is the extended 30X bronzing color that develops hours after the tanning sessions and lasts up to seven days.”
Instead of “skin-firming” ingredients, Black Carbon gives guys what they really want – Playboy Tan’s “Cut and Ripped Recipe.” “It contains L-Carnitine, Caffeine and Coenzymes A and Q, which help to define the body and make it look lean,” David said. “It’s also loaded with Tyrosine and vitamins A, C and E to aid in the tanning process, and features a men’s Angel scent, which continues to be popular in the retail world.” Black Carbon is part of Playboy Tan’s six-product Boost line, and comes in a nine-ounce mega-tube with a suggested retail price of $44. The product is available through all major indoor tanning distributors.
Looking to pump up your product sales, especially to male tanners? Then Boost Black Carbon by Playboy Tan is the lotion for you. To help your clients become the “bronzed Adonis” they’ve always wanted to be, call 800.555.8895 or visit performancebrands.com to the view the 60-second “easy-button” video detailing this product.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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