Is your salon staff caring for “your baby” like it’s their baby? Do they absolutely kick butt on sales for your salon, or do they just show up? There’s only one reason your team is motivated to sell anything for you … Read on to find out the one thing that makes all salespeople eager to sell, and how you can start to make that happen, right now!
So, do you want your sales team to crush it every time they come to work, or just show up? Do you want them to upsell your memberships to your Platinum level, sell $25-$100 of products to every guest who walks in? If so, then you’ll have to start giving your team a lot more than just a job and minimum wage!
So here it is, THE BIG SECRET to any record-breaking day at the Top Salons: Your team sells for you because they want to sell for you and they feel great doing it!
Give more value to your staff and they’ll be more valuable to you! Most salon owners and managers think their young sales staff will sell because you tell them to sell. If that were true, they’d already be crushing it with their lotion sales, specialty product sales and membership upgrades. Let me guess: they’re not.
How about, “They sell because it’s their job to sell. I’ll fire them if they don’t.” Nope. Wrong again. The fact is that your staff will get by with the least effort they can to avoid being singled out. See how fast you mow through good employees to get even worse ones with the “hire-fire; rinse-repeat” method!
“They sell for me because I’m rewarding them to sell; I’m offering them something of value.” Okay, you’re getting warmer! Being noticed, appreciated, rewarded, money… hmmm.
“Maybe my staff really sell because they feel they are a part of something bigger, something inspiring and fun, that their job makes them feel absolutely GREAT about themselves – that is why they’ll go the extra mile for me.”
Ahhh. Now you’re starting to focus on what really motivates a real live person, not an employee! If they believe in you as a real leader (not just a tyrant on a constant war path), and they start feeling like they are part of something bigger than just a job, then you’re finally tapping into the secret to building a tanning business that brings out the best in young salon staff, and with that comes record-breaking lotion sales!
They’ll WANT to serve you because you’re leading by example – being there every day, thanking them “from-the-heart” when they perform well, paying them well when they’re rockin’ the sales, teaching instead of nagging, and being interested in them as people.
Do those things NOW, and you’ll immediately start creating motivated go-getters who’ll sell for you because they value you and your vision more than their paycheck! They want to serve something bigger than just the same ol’-same ol’ boring job!
So here it is, THE BIG SECRET to any record-breaking day at the Top Salons:
Your team sells for you because they want to sell for you and they feel great doing it! ■
David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
Copyright 2020 ist Magazine