A 26-year industry veteran, Joe has taught certified salon operator training for the last 15 years, as well as advocating indoor tanning in many capacities. Joe is a sought-after speaker and presenter at both national & regional trade events, also interacting with the FDA, state & local regulatory agencies. During his most recent tenure with the ITA, he served as director of membership.
This month’s Salon of Distinction hails from the Lone Star State – the land of longhorn cattle, beef brisket, the Dallas Cowboys, The Alamo, oil, chili and much more. In fact, there’s quite... Read more
It can be said that “success occurs when preparation meets opportunity.” When it comes to emergency procedures at your business, truer words can not be spoken. Salon owners invest so much ti... Read more
This month’s Sun is Life feature devoted words to covering emergency procedures at your facility, including what to do in case of a fire. Many salon owners will probably take a glance and sl... Read more
At the recent National Tanning Expo in Nashville, TN I had the opportunity to meet a very enthusiastic new salon Co-owner, Kelly Weisenborn of Fairmont, WV who took the Sun is Life® Certific... Read more
A former member of the indoor tanning community, one of my dearest friends and a mentor to me recently passed away at the age of 82. Paul Cyril Germek died on October 15, 2022 at Destin Fort... Read more
Have you ever heard the phrase, “you have two ears and one mouth for a reason”? Well, it’s really apropos to this month’s Sun is Life topic: Handling the Dissatisfied Salon Guest. During the... Read more
What would keep you from tanning indoors? Would it be a monetary reason (no discretionary income)? Would it be location (no salons nearby)? Would it be customer service or the lack thereof?... Read more
As with any business owner pursuing entrepreneurial dreams, it is in every tanning salon operator’s best interest to be fully-equipped to make a living in the indoor tanning industry. Some o... Read more
The media has typically had a disdainful view of indoor tanning. This includes the position that among the biggest problems with our industry is that it’s not regulated. Well, that would com... Read more
During the two years of COVID presence, I (and many others) became devoted fans of watching Netflix – even to the point of binge-watching several episodes of those series my wife and I liked... Read more
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