As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
Is it really November already? For some people, myself included (a self-proclaimed “basic girl”), fall means pumpkin-spice everything, UGG boots, infinity scarves and yoga pants. Memes and j... Read more
In the tan biz, October is a very exciting time of year! Salon operators are gearing up for a busy season, product makers are launching new offerings and industry tradeshows are happening. I... Read more
We’ve all been there – in the middle of a product sale to a salon guest when she becomes “iffy” on the idea of making the purchase. We feel like if we sell “a little harder,” she will buy. O... Read more
As a product educator, I’m on the road a lot, and it’s my job to help inform new and veteran salon staff about the importance of using lotion, but also I help give them the tools they need t... Read more
It’s that time of the year again … summer (insert sarcastic exclamation points). This is when the rest of the world gets excited and looks forward to all year; but for us Tanning Industry fo... Read more
For salons in much of the U.S., June is a month when they start to see a decrease in tanner traffic. Rather than viewing this as a problem, I suggest you use this opportunity to build strong... Read more
It’s May! By this time, your lobby should be full of tanners preparing for summer, working on keeping their spring break tans or just putting on shorts for the first time this year and reali... Read more
The time is here! It’s spring and our salons are filling up with familiar faces from last season, our usual year-round tanners, as well as some new customers who are either new to your area... Read more
Hello February! It seems like the holidays just whizzed by, but now we are in the month of love. Yes, Valentine’s Day. To some, it’s a “Hallmark Holiday,” but let’s think about falling in lo... Read more
Unless we strive for success and growth, we become stagnant, and in the business world, that means death. Can you believe another year has already passed? As we welcome in 2015 this month, w... Read more
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