As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
What a catchy title, right? The phrase “20/20” has always been used to describe “perfect” vision – and so, what better time than the first month of 2020 to talk about making sure your salon... Read more
Yes, the holidays are upon us! The best way to ensure your holiday season is a profitable one is to prepare and execute. This month, we are going to discuss ways to get your salon, staff and... Read more
For most tanning facilities, November isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest we use this opportunity to build stronger relation... Read more
By this time, I’m sure you are in the full swing of fall prep! The weather is cooler, the pumpkin spice is flowing, and you and your salon guests are gearing up for the upcoming holidays. Th... Read more
Most salon managers or owners struggle with time management. It doesn’t matter how many hours there are in a day, we somehow never seem to have enough. Although your business card may say “O... Read more
It’s August … the weather is warm and sunny and your tanners are starting to cancel, freeze or put memberships on hold. They say, “See ya’ next year!” to their beloved salons and prepare to... Read more
We’ve all been there – in the middle of a product sale and our salon guest is iffy on the idea of making the purchase. We feel like if we “sell” a little harder, she will buy. Often, less ex... Read more
What do Charles Barkley, Dan Marino and Ken Griffey, Jr. have in common? If you answered they were all sports stars and household names, you are correct – if you said they were among the mos... Read more
We have all heard the old saying, “it takes a village” – but, how does that relate to your tanning business? As small business owners, we tend to take on a lot. One of the biggest downfalls... Read more
It’s April! By this time, your lobby should be full of tanners preparing for summer, maintaining their spring break tans or just putting on shorts for the first time this year and realizing... Read more
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