As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 17 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen IST Magazine’s “Person of the Year” four times.
I believe the difference between an average salon and a super salon is its staff. No matter what the industry or job type, staffing problems tend to be similar – no motivation, teamwork or s... Read more
By now, we should all be getting excited for that feeling of busy season rush – man, does it feel good! Soon, the warmer weather, Spring Break and sunny vacation plans will cue tanners to hi... Read more
Can you believe another year has already passed? As we welcome 2019 this month, we are going to discuss some New Year’s resolutions you can implement to improve your business that will be ea... Read more
Winter is a very exciting time of year in our industry. We are gearing up for busy season, new products have launched and trade events are happening. As a lotion manufacturer, we work hard a... Read more
As we begin the holiday season, we’re also gearing up for our industry’s favorite time of the year: Busy Season! This month, we’ll discuss a few key things that every salon needs to do in pr... Read more
By this time, I’m sure you are in the full swing of fall prep! The weather is cooler, the pumpkin spice is flowing, and you and your salon guests are gearing up for the upcoming holidays. Th... Read more
For most tanning facilities, September isn’t necessarily the busiest month. Rather than viewing slower salon traffic as a problem, I suggest you use this opportunity to build stronger relati... Read more
It’s August … the time of the year when the weather is warm and your tanners are starting to cancel, freeze or put their memberships on hold. They say, “See ya’ next year!” to their beloved... Read more
We’ve all been there – in the middle of a product sale and our salon guest is iffy on the idea of making the purchase. We feel like if we “sell” a little harder, she will buy. Often, less ex... Read more
Hello, June! Hopefully, wherever you’re reading this, the sun is shining and your busy season thus far has been a success. This season, I’ve been asked the same question over and over: “How... Read more
Copyright 2020 ist Magazine