It’s easy to become the sunless-tanning expert in your community – just take any of the training programs offered by the industry’s top sunless manufacturers and educational professionals. These advanced curriculums will teach you about your spray booth and/or airbrush unit, as well as the complexities of how DHA solution reacts with the skin, proper pH balancing, application techniques and much, much more. In today’s competitive market, salon pros should be looking to gain every advantage in their markets and these training programs are a great way to become a sunless-tanning expert almost overnight! Here’s a preview of the various training courses available to salon owners and employees wishing to become sunless superstars!
California Tan Sunless® is proud to present the Doctorate of Sunless™ training certification program. Taught by Sunless Training Professionals Josh Malloch or Ashley Wottring, this course is designed to educate and train individuals on sunless tanning. The two-to-four-hour course discusses DHA, sunless tips, sales techniques and more! Salon professionals can become California Tan Sunless Certified at many major trade shows, regional distributor events or in the convenience of your salon if you are a New Sunshine Premier Salon. For additional information on the Doctorate of Sunless Program, call 1.800.SUNCARE.
Four Seasons Sales & Service now offers its customers sunless education from start to finish. The training introduces salon professionals to all sunless equipment offerings available through Four Seasons, including the new Ergoline Sunstyle Sunless Spray System and handheld units from all major brands, including California Tan, Norvell Skin Solutions, Playboy and Solaire. Hosted by Brittany Clark, Four Seasons Sales Manager, the session includes hands-on training and an opportunity to test the equipment in the company’s sunless spray-tech room, staged just like a salon environment. Trainees also test some of the most current spray-tan solutions available, including the newest addition to the Sunstyle Catwalk family. The goal is to show tanning operators how to offer the best and most professional spray-tan available to create repeat clients. Salon pros interested in taking this sunless training course are encouraged to contact Four Seasons at 800.325.2769 or visit fstanning.com to schedule a one-on-one session.
Whether you’re new to spray-tanning or wishing to improve the profitability of your current offerings, Heartland Tanning is here to help. The company’s sunless training provides advice to manage and take a spray-tanning business to the next level and beyond by helping clients achieve a natural bronzed glow with the Pura sunless tanning booth. Since a salon’s tanners are “walking billboards,” it’s important they receive the best experience from owners and staff who are confident about their sunless tanning services.
Heartland’s sunless training provides ongoing support and plenty of business-building assistance. The sunless training program is taught by experienced Pura Trainer, Loren Groom, and offers hands-on instruction at salon locations, via Skype sessions and conference calls. Training covers the history of DHA, how sunless solution reacts with the skin and skin-typing, as well as features of the Pura solution, Pura retail products, and salon tours. There are plenty of additional tips on marketing and promotions, cleaning, maintenance and much more. Heartland provides follow-up consultations via email or phone to make sure no questions go unanswered.
In addition to creating sunless products that maximize performance, the folks at Infinity Sun have created a training program that provides quicker and more efficient spray-tanning techniques for optimal results. The company has completely overhauled The Infinity Sun Academy to allow technicians and salon professionals to keep up-to-date with the latest spray-tanning techniques, tips and tricks. The Academy offers at-home education via Skype as well as in-salon training and at Infinity Sun’s headquarters, which ensures that its top-notch spray-tanning standards are passed on to salon clients.
In addition to world class training, Infinity Sun passes on its business acumen and marketing expertise to help salon clients reach their highest business potential. Professionals trained by Infinity Sun go on to become the world’s leading spray-tan experts, spraying celebrities, pageant contestants, fitness competitors and many other high-profile clients. For more information about The Infinity Sun Academy, call 323.782.1049 or visit infinitysun.com.
At Norvell University™ the core focus is on the services salon pros provide their guests on a daily basis. Not only will it hone technicians’ spray-tan techniques, the course instructor will also help salons build a strong, successful presence in the sunless industry. Through an interactive, hands-on training environment, the Norvell Certification program provides the skill-building tools and techniques required to thrive. The company is passionate about helping salon operators improve their overall tanner experience through education, and to keep guests returning for more.
Norvell Skincare wants salon operators to have 24/7 access to the training they need to build a better business. Norvell University™ offers six options for training in professional tanning techniques – the Online INTRO to Sunless Certification Course, Basic Certification Program in a Class or Live Webinar, Colorology, Retailing Powerhouse and Master Certification. Norvell has a certification program that will fit any salon’s sunless needs and will continue to build for the future. Norvell is offering over 100 classes in cities across the United States – call 888-829-2831 or visit norvelluniversity.com.
Fitness competitions offer salon owners a completely new revenue stream and Pro Tan’s Competition Sunless Training program can make any tanning professional an expert competition spray-tanner. Pro Tan offers salon pros the chance to become Pro Tan-certified salons, which provides training in the steps necessary to offer the perfect competition spray-tan. With a step-by-step tanning guide, YouTube instructional video and competition tanning procedures, tanning pros are educated about the features of the spray-solution and other products needed to get a competitor ready for the stage. After taking a brief test on competition product knowledge, tanning pros can advertise their Pro Tan Certified Salon status and are ready to start spraying for competitions. The peak season kicks off in May and lasts through August, which is during indoor tanning’s off-peak season.
The benefits of being a Pro Tan Certified Salon extend beyond education and training. The lotion maker also lists all Certified Salons on an Internet database to notify fitness competitors where to get spray-tanned and purchase other products needed to prepare for competitions. Pro Tan supplies its salon partners with the necessary tools – table skirts, T-shirts, banners, etc. – to take their competition business on the road. The company even provides literature to aid new/future competitors in the tanning process. To learn more about becoming a certified Pro Tan salon, visit SprayWithProTan.com.
When tanning salon owner Todd Earnhart launched Skinfit in 2011, he introduced the sunless solutions and pre- and post-spray products at his Glo Sun Spa chain in Houston. Wanting other salon pros to be successful with his sunless product system, Skinfit offers three training options. The first is an all-inclusive Power Point presentation on the company’s Website that highlights all the products, how they react with the skin and everything else a salon operator needs to know to succeed at marketing and selling Skinfit Cosmetics. Salon pros who need further assistance can contact Earnhart by telephone to get additional advice, and he also hosts on-site training at salons across the country. Those interested in learning more about Skinfit’s sunless products and training options are encouraged to visit skinfitcosmetics.com.
Everyone at Sun Is Life believes proper sunless tanning training is so important that they’re providing the program’s sunless training module for free during the month of April! With a focus on providing a premium “guest experience,” the sunless module starts by encouraging salon pros to highlight this service right from the start – during the tour given to all new and prospective tanners. From there, it teaches salon pros ways to identify what type of person might be interested in sunless tanning through interaction and qualification, as well as how to prepare guests for their sunless experience and how to maintain sunless systems for peak performance.
To take your FREE sunless tanning training module, visit sunislife.com.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of
articles for IST Magazine and, as Director of Editorial Content, has also
helped guide the publication's evolution. Ribby is a graduate of Central
Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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