A retail war is waging between two super-powers … the battle lines have been drawn. On one side, we have the Live Shopping Experience and on the other, Online Shopping. The Live, In-st... Read more
Retail FOMO: The fear of missing out on the perfect shopping day. A feeling of anxiety that an amazing sale may currently be happening somewhere, often the result of seeing posts on a social... Read more
June 12, 2015 7:12 AM On any given morning during the typical school year, I can’t wake up my daughter, Marissa, without threatening to take her phone away – but there we were, three weeks i... Read more
You’re at the mall performing your extreme shopping routine we will call “shop/fit.” You’re in need of some calories to replenish energy for your second pass through the mall, so you wander... Read more
Working a tanning salon counter effectively takes skill. To do it right, you are a multitasking super-hostess – greeting every guest personally, asking questions, sampling products, cleaning... Read more
This month, I offer eight ways to keep your salon sales team engaged and into their job. It’s not easy, but tanning salon owners and management must accept that in today’s workplace, there i... Read more
What would your sales and profits look like if every team member cared like you do and treated the salon and the guests with the same passion – as if they owned it? A good starting point is... Read more
Never, ever, EVER underestimate the therapeutic benefits of shopping, bubble baths and a perfectly glowing, full-body bronze to show off a great new pair of pumps! How does this help YOU? Tw... Read more
The staging of experiences across many service business platforms including beauty is booming as a new, distinct form of value for consumers of all ages. Such experiences happen when a servi... Read more
If you missed the September “Epic Sales” column, this was the vibe: Any and all service businesses, especially a “beauty” service business, will not prosper without embracing a new economic... Read more
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