Over the last few months of my travels, I noticed an increase in salons focusing heavily on their competition. Obviously, I suggest you be aware of what other salons in your area are doing a... Read more
By now, we should all be feeling that Busy Season rush – and man, does it feel good! Better weather, spring break and vacations right around the corner are the cues that bring people to the... Read more
Well, the holidays have come and gone and we’re gearing up for our industry’s favorite time of the year … Busy Season! This month, let’s talk about a few things every salon can do to prepare... Read more
The New Year is always about new beginnings and New Year’s resolutions. Some people’s resolutions are to lose weight, spend more time with family or just to improve some aspect of their life... Read more
Between gift lists and shopping, holiday parties, Christmas and New Year’s, December is one busy month! In this month’s column, we’re going to discuss how to make your salon a one-stop, holi... Read more
As in any industry, we know that our success and our longevity is due, in part, to having a great team. In my travels to salons, I meet operators in many different markets – from those just... Read more
October isn’t necessarily the busiest month for most salons– but rather than view this decreased foot traffic as a problem, I suggest we use this opportunity to build stronger relationships... Read more
Keeping a constant eye on your competition will help you stay a step ahead of them. It’s important to know what else is out there in order to be the best that you can be. Equipment – What ty... Read more
The art of sales is not something that comes easily to everyone. And that’s okay … but if you’re in a sales position, you’d better have at least a basic understanding of how to approac... Read more
We all know that it’s extremely important to establish a relationship with each client – that’s just a given. Sometimes, we take this relationship for granted and forget that it is the found... Read more
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