Over the years, I have personally talked with thousands of business owners, executives and managers. I have seen a pattern develop, time and time again, during periods of loss or change. I c... Read more
Shelly Watson from JK-Light has been fielding several calls from salon operators wanting clarification about UVB percentages. I decided to cover this topic again. So, what are... Read more
By the time you’ve turned the pages of this issue of IST and arrived at this page, Donald Trump will have settled in as the 45th President of The United States of America. As much as his win... Read more
When thinking about Spring Break, what comes to most people’s minds? Vacationing with friends, warm weather and palm trees, a great tan? What comes to mind for you as a salon owner? Perhaps... Read more
Selling can be a tough job – tough on the ego, tough on the energy level – which explains why it can be extra challenging to motivate your young actors to stand on that salon stage, face the... Read more
Of our five senses, the sense of smell is the only one that passes through the limbic system first. What’s the limbic system? Just the most primitive part of the brain, which is thought to b... Read more
It’s the month of love, and regardless of your romantic relationship status, there’s a large group of people who want and deserve your affection. Who are they? Your customers! All year, your... Read more
The old saying goes, “If you love what you do, you will never work a day in your life.” February is the “month of love,” so I decided this article will be about remembering why we do what we... Read more
With Team Trump rewriting the rulebook on a daily basis, political life in our Nation’s Capital is anything but normal! Given that the indoor tanning industry desperately wants to see a chan... Read more
Do sunlamps depreciate over time or just with use? Do they have a “shelf life”? Great questions! First, let’s talk about how a low-pressure sunlamp works. Inside the glass tube is a thin pho... Read more
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