Phrases like “manage your time” and “do more with less” have become the buzzwords for this decade. The idea is that if you can manage your time well, you’ll be more productive in all areas o... Read more
If your tanning salon has been featured in an ist Magazine “Salon Spotlight™,” chances are you can get some free publicity in your local newspaper! While having your business featured in IST... Read more
The lesbian, gay, bi-sexual and transgender consumer, commonly referred to as LGBT, is one of the most lucrative markets in the United States, yet many companies, large and small, find it di... Read more
Want to earn more revenue from your sunless tanning services? Then, stop promoting it as just a “special occasion” thing. Many years ago, sunless tanning seemed the perfect solution to the d... Read more
Trading the products or services of the family business for something in return is more common than most people like to admit. Sure, we all enjoy getting something for “free,” but when it co... Read more
Kristy had finally worked her way to the front of the store after standing in line for 45 minutes with about 30 other people with their holiday packages at one of the mail (shipping) stores... Read more
Are you going through tough times? It may be time to reflect on some who have been down that road before you. For the POWs in the Vietnam War, facing serious trials became a way of life. In... Read more
What’s In It for ME? This common phrase exemplifies the reality of how people are primarily focused on the things that matter most to them. This is well depicted in the story of a young car... Read more
Last fall, thousands of salon professionals were invited to “voice their choice” in our Ninth Annual Industry Choice Awards, and the 2012 winners were announced in our December issue. Like t... Read more
We all nod knowingly when anyone talks about the importance of vision, mission and business planning – and then, most of us go back to what we were doing before the interruption. As it happe... Read more
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