The media has typically had a disdainful view of indoor tanning. This includes the position that among the biggest problems with our industry is that it’s not regulated. Well, that would com... Read more
You’ve worked hard to build your business, pouring your heart and soul into its success. You’ve had to tackle complex problems and sometimes make tough decisions. It’s not always clear which... Read more
As busy leaders and business owners, you are faced with a seemingly endless list of things to do to keep your business operating and an ever-increasing list of ideas on how to improve your b... Read more
1. How did you come to work in the tanning industry? In January of 2015, I applied for a receptionist position at Suntan Supply recommended to me by a friend. My background in photography an... Read more
At the essence of CX (customer experience) is an increased focus on how customers feel when they experience a particular brand, product and service. Nowadays, comprehensively understanding C... Read more
Does it feel like no matter how hard you try to please your customer, it isn’t enough? Are you in charge of leading others and the faster you train teams and build energy, the quicker it see... Read more
Sun is Life: What an apropos name for our training program. Through the creative vision of IST Magazine publisher and veteran salon chain owner, Vince Lorraine, the tanning industry’s leadin... Read more
This month’s report of interest just popped into my lap. Whilst enjoying a nice, sunny day in early fall and skimming for some articles about indoor tanning, this headline in the onlin... Read more
Salon Operator Wendy from Walla Walla, Washington (no offense to those who may fit that moniker but please enjoy the alliteration) writes: “One of my best customers came into the salon recen... Read more
The last few years have been rocky times for the 32.5 million U.S. small businesses, according to the U.S. Small Business Administration (SBA). They have faced big challenges such as the COV... Read more
Copyright 2020 ist Magazine