From today’s bestseller list to your salon and into your tanners’ hands, Shades of Darkness by Supre Tan offers results so dark, it’s impossible to resist.
Tapping into what’s hot in pop culture has often played a part in a tanning lotion’s success – that, and creating a product that delivers results. Supre Tan’s Shades of Darkness not only plays on the popularity of a certain novel known for getting readers “hot and bothered”, it also helps tanners achieve multiple shades of darkness while leaving their skin feeling sensually soft and smooth. With beautiful, golden color being the climax, your clients will be unable to resist this sexy, new tanning lotion – the latest addition to the Tabloid Collection.
A big part of this product’s appeal is that its name and image play upon a pop culture phenomenon to create instant, mass-market recognition. As indoor tanning lotions go, it offers enough to get any tanner excited. Its erotic mix of DHA and natural bronzers offers streak-free, balanced color that continues to darken after UV exposure, while also containing ingredients that stimulate melanin production for a deeper, darker, richer tan. “All Tabloid Collection products are formulated with TripleTan™ Maximizers for color that’s dramatic and long-lasting,” said Valeria Rousselle, Supre Tan Director of Marketing. “It’s also a lightweight formula that penetrates quickly to deliver nutrients, while skin-conditioning extracts nourish and soothe, leaving skin sensually soft and smooth.”
While most of Supre Tan’s Tabloid Collection appeals to people in the 18-24 demographic, Shades of Darkness targets a slightly older, more discerning tanner. “Its $50 suggested retail price attracts the 25-38 demographic,” Valeria said. “Women will immediately make the connection to its inspiration and want to try it, while men are drawn to its unisex packaging and Playful Addiction fragrance. No matter what gets them to try it, they’ll fall in love with the results and it will quickly become nearly anyone’s favorite tanning product!”
Shades of Darkness is carried by all major Supre Tan distributors – Absolute Tanning Supply, All Hours, Four Seasons Sales & Service, Future Industries, Heartland Tanning, International Tan Makers, PC Tan, Sun Club, Sunbed Supply, Suntan Supply, Tan International, Ultraviolet Resources, and U.S. Lighting. In Canada, Supre Tan products are available through Dermabronze Distribution, Kathleen, Silver Solarium, SunWest, Tanning Depot and Uvalux.
Inspired by a novel known for its eroticism, Shades of Darkness will drive your tanners to a frenzy of golden color and sensually soft skin. For more information about this exhilarating product, call 800.825.7020, or visit supre.com.
“We recently started selling Shades of Darkness and it’s already popular with many of our clients. They love the unisex fragrance and the fact that they see results almost immediately. We’ve given people a packette to sample and told them to look in the mirror after their session – it’s not uncommon to hear them say, ‘Oh, my gosh! Look how dark I am already!’ It’s quickly become one of our top-sellers!” Lara Nance, Owner – Sun Seekers Tan Spa in Des Moines, IA
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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