Scattered across southeast Minnesota, discover a wealth of ultimate body-tanning and spa salons – Totally Tan & Spa. This booming business was established in 1999 by Don and Patti Nelson, currently transitioning to retirement while excited to keep the family business going with their son Michael Nelson and daughter, Nikki Schwartz. With hard work, dedication and perseverance, the Nelsons became pioneers in Minnesota. Totally Tan & Spa now dominates Minneapolis with 17 salons. “I consider myself very fortunate to have learned everything from my parents,” states Nelson. He has been in the industry for 13 years and prides himself on his ability to inspire confidence and boost his guests’ wellbeing through his services. At JK, we are inspired by our salon operators and intrigued to discover more about this business and its growing success.
“Your Wellness … Our Passion” is a statement that Nelson builds upon each day. A superior guest experience is the most important goal at Totally Tan & Spa. “It’s not just a membership – this is a lifestyle,” he adds. Trained staff consult each new guest to assess their goals to achieve maximum results. “We have such an incredible team … professional and exceptionally trained. They really care about the tanning and wellness industry, each other, and our guests.” What can you expect when you walk through the doors at Totally Tan & Spa? The most advanced equipment in the industry – “that’s what sets us apart,” says Nelson.
“We have such an incredible team. Our success is a contribution of a team built by minds that really care.”
Totally Tan & Spa stands out from other salons in the area by providing exceptional customer service, clean amenities, large selections of lotions and accessories, and a diverse group of high-end luxury equipment. Among the most popular tanning systems is the Prestige 1600, available to the salons’ Elite Sunbed membership. “Guests love the idea of getting a red-light therapy treatment at the same time they are getting some vitamin D,” Nelson explains.
Utilizing UV and red light in the same session, Hybrid Light Technology mesmerizes customers with fast, long-lasting results and a luxurious, relaxing experience. “Our Elite sunbeds take your tanning to the max – an incredible experience that keeps you coming back,” Nelson says.
Spa locations offer the Wellsystem Relax to their wellness and spa-minded customers. The Wellsystem Relax is a heated, dry-water platform for full-body hydrotherapy, relaxation and rejuvenation in just 15 minutes or less. For guests seeking a spa experience, Totally Tan & Spa facilities are designed to deliver a relaxing, spa-like environment for an enjoyable visit every time. “We have integrated multiple spa and wellness services and by doing so, it instantly opens the door for more new clientele,” Nelson states. “I don’t know anyone who is not intrigued by it or couldn’t use some wellness in their life.” He says that he and his team provide services that set his business apart from others. “Being diverse in this industry gives you such an advantage. Guests want to walk into your salon and find a variety of services that will help them reach their personal beauty and wellness goals. The convenience of having it all really sets you apart from the rest.”
An exciting feature of the tanning and wellness industry is the ever-changing evolution and innovation of new technology. For more than 30 years, Ergoline has been the industry leader in tanning and light technologies. As JK looks to the future, the addition of Wellsystem Relax allows salons to offer a more well-rounded and diverse menu of equipment options. “The industry is changing rapidly,” Nelson says. “I can’t wait to see what new, advanced equipment gets introduced next!” As a standard-bearer and innovation leader, Ergoline looks to continue growing the network of hardworking business owners by providing them with exceptional customer service and high-quality equipment. “Ergoline stands out from the rest,” Nelson continues. “From beautiful equipment to great results, Ergoline delivers. If you are considering new UV or wellness equipment, I would highly suggest looking at Ergoline.”
Though the past 18 months have been amongst the most challenging for businesses, Nelson believes that it’s his staff that drives his success. “We have such an incredible team. Our success is the result of a team built by minds that really care. We have been chosen as one of the top 250 spas in the United States and have also been awarded recognition by our cities. Our mission is simple: deliver a great experience for every guest, every time – with results everyone will notice!”
Victoria Eckert is the Communication & Content Specialist in the Marketing Department for JK Products & Services. New to the company, Victoria brings an extensive background in communication and social media management. A U.S. Army veteran, she is a graduate of Arkansas State University with a degree in Strategic Communications with emphasis in Public Relations, Advertising and Social Media Management.
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