“A powerful, compelling, emotional feeling of love and desire” – there’s no better way to describe how your clients will feel about Fiesta Sun’s Sweet Pea Passion!
Today’s female tanner expects nothing but the best from a tanning product, yet she wants value, too. Fiesta Sun’s Sweet Pea Passion speaks to these desires while making your clients’ dark-tanning dreams a reality. This fun, yet performance-driven creamy oil formula features 30X bronzing technology that develops in three stages, as well as proven UV tanning accelerators, skin-firming ingredients and one of the year’s most popular scents. All this, combined with an affordable price, is sure to make Sweet Pea Passion a hit at tanning salons across the country. Isn’t it time for your clients to unleash their inner bronzed goddess?
Sweet Pea Passion’s most unique feature is its three-stage bronzing complex, which offers color that develops quickly and lasts up to an entire week. “The ingredients in the first stage offer an immediate effect from natural bronzers,” said David McFarland, Performance Brands’ National Sales Educator. “The second stage utilizes our proprietary bronzing beads that break open when applied and release even darker bronzing action. This allows tanners to see where they’ve applied the lotion, which helps to prevent streaking and uneven application. The third stage of the product’s bronzing is the extended 30X Bronzen that develops in the hours after the tanner leaves the salon and lasts up to seven days.”
The folks at Fiesta Sun did not forget the role UV rays play in helping to develop beautiful, bronzed skin. “Sweet Pea Passion is loaded with Tyrosine and vitamins A, C and E, which aid in the tanning process,” McFarland said. “The product also contains L-Carnitine, Caffeine and Coenzymes A and Q, which are very potent skin-firming ingredients that promote healthier-looking skin. It’s a creamy oil formulation that feels ultra-light and quickly absorbs to nourish the skin, and its sweet pea fragrance is one of the most popular scents in the retail world.”
With a suggested retail price of $26, an eight-ounce tube of Sweet Pea Passion is a high-end formulation without the high-end price-tag. “All of the products in this line – Blackberry Blast, Coconut Dream, Peach Paradise, Raspberry Rush, Citrus Splash and Mango Melt – are named after the scent they feature,” McFarland explained. “They all smell so good that your clients will want to eat them!” Fiesta Sun also offers 16-ounce moisturizers in Blackberry Blast, Coconut Dream and Raspberry Rush scents, as well as lip balms in Coconut, Peach and Raspberry flavors. These products are available from all major indoor tanning distributors.
For tanners driven by a desire to be their darkest, Sweet Pea Passion is the answer. To tempt your tanners into unleashing the bronzed goddess inside them, call 800.555.8895 or visit performancebrands.com to view the 60-second “easy-button” video detailing this product.
A 14-year industry veteran, John "Ribby" Ribner has written hundreds of articles for IST Magazine and, as Director of Editorial Content, has also helped guide the publication's evolution. Ribby is a graduate of Central Michigan University's journalism program and has brought many years of newspaper reporting experience to his position of Head Writer. He is also the author of three novels, "Legacy of the Bear," "Prophecy of the Bear" and "World So Dark."
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