A tanning system that saves you money while helping you earn it? That’s Pura Sunless, the new, technologically advanced spray-tan booth by Heartland Tanning, Inc.
If not calibrated properly, a sunless spray booth can end up costing a salon operator money. It happens when the machine sprays an improper amount of DHA solution – spray too much, and you’re wasting product; too little, and you’re losing clients. The engineers at Heartland have solved this problem with Pura Spray Logic – an on-board calibration software that ensures every Pura Sunless booth is operating at top efficiency. Add to that its many other advancements and you have a sunless spray booth that’s both salon- and tanner-friendly!
While every sunless booth dispenses a measured amount of DHA solution during a session, that amount can become skewed over time, says Tom Feekin, Heartland Senior Manager – Pura Technology and Support. “If the booth is spraying just a half-ounce too much, the result can be thousands of dollars in wasted solution going down the drain,” he said. “And if it’s spraying too little, the poor tanning results could do costly damage to your salon’s reputation. We developed Pura Spray Logic to address this issue by monitoring the calibration prior to each session to ensure optimal solution delivery. Over a four-month period, we’ve tested it in the field with many units and continue to see a consistent solution output.”
As a product distributor, Heartland Tanning is known for its customer service, and that extends to supporting the UV and sunless units they manufacture. “We’re very pleased to announce the launch of PuraCloud, an Internet-based technical support service for all salons that offer Pura Sunless,” Tom said. “This diagnostic service – which is available for every Pura Sunless unit in service – monitors fluid levels, pump pressure and session counts. It notifies the salon owner as well as Pura Support via email if any of the metrics are out of tolerance. This is just another way for us to help our salon clients to be successful.”
Pura Sunless has a revolutionary, open-air design and is packed with technological advancements that ensure an efficient, effective and comfortable spray session. “Before the session starts, the cabinet is pre-heated to create a warm atmosphere for the tanner,” Tom said. “We’ve also added a warm-drying blower to gently warm the tanner and dry excess solution immediately after application. The overall result is a warm, comfortable spraytan.” The unit also utilizes Heartland’s patent-pending Trinity delivery system, which features three spray nozzles that produce full-body coverage in a short amount of time. “A session of prep and DHA applies 2.5 ounces of solution to the tanner in three minutes-30 seconds, and you can shower within four hours post-session,” Tom added.
Pura Sunless offers many spray booth technology innovations, as well as the strength and stability that Heartland Tanning provides. Talk about the ideal combination for offering a comfortable sunless tanning experience! For more information, call 800.554.8268 or visit heartlandtan.com or purasunless.com.
“We were the eighth salon in the country to get the Pura Sunless booth and it’s easily our favorite unit in the whole store. Our clients love the experience of tanning in a heated environment, and the pH balancing spray ensures that everyone gets great results. And, because tanners can shower just four hours after their session, it’s increased the number of sessions we sell on Saturday mornings and afternoons. We’ve only been open eight months and already average more than 250 spray tans each month. Pura has really made a difference!”
Tara Munoz, Owner – Otown Tan in Orlando, FL
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