What is a press release, anyway? It’s an article distributed to media outlets like local newspapers, news stations and any other media that informs the public and portrays you, your services or your company in a positive light. Press releases are a vital piece of an overall marketing plan, because they put your salon in the local spotlight and cost a staggering… $0 dollars.
For a press release to be effective, it must be newsworthy. There are hundreds, if not thousands, of businesses in your area; what makes your tanning salon special? Why would an editor or journalist allot space in a publication to announce it?
Here are some real life examples of newsworthy actions from salons around the country that were the basis of effective and successful press releases in the past:
The press release to the right is a great example of a newsworthy event that received coverage by several local media outlets.
David is a National Educator for Sun Evolutions, offering brands including Supre Tan, ProTan, Fiesta Sun and Hempz. He is a face-to-face sales and beauty product fanatic who gauges his success solely on his effectiveness at selling real product to real, live salon guests.
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