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It’s a simple concept: To do well on Instagram, you have to create great content. So what can you post and how do you make that content work for your company?
The two areas you can post on your Instagram account are your Feed and your Stories.
The difference between these two is that on your Feed, content is permanently displayed there on your main account page. When you are first establishing your account, this is where your focus should be because it is what people see first. However, content uploaded to your Stories disappears within 24 hours. Stories have some features that make them great for business owners to connect with customers.
You may be wondering, “If a story only lives for 24 hours, how can it impact my bottom line?” The answer is simple: BRAND AWARENESS. Because you can post up to 100 Stories – photos or short videos – in a day, you can keep your followers engaged and your company at the forefront of their minds.
In my opinion, video is an evergreen marketing tactic and the best way to connect with potential customers. It’s the next best thing to talking with them face to face. That’s where Reels come in on Instagram. Reels are 15-to-90-second videos that live on your Feed. These videos give you a chance to:
In a Reel I posted about money and mindset, I used a little bit of humor, dropped some knowledge and shared my beliefs. It gave old and new followers a chance to see what I’m about.
There are tons of ways to use Reels to reach your goals with Instagram. I encourage you to be creative.
Quote graphics can easily be shared to Stories, too; however, I suggest you throw a few on your Feed for a couple of reasons.
Because people love inspirational quotes, they will often save the posts to look at later. This is a great method to stay on your audience’s radar. Next, these graphics are very shareable, meaning others tend to repost them to their Stories. When they do so, you reach those you might not have otherwise.
Again, you are making your audience see you as a person and not just an entity. Another effective method to that end is pulling back your company’s curtain.
I believe in this method of social media marketing so strongly, I had my team create a separate profile dedicated to it – the Grant Cardone Enterprises Instagram account.
While we do occasionally publicize offers on this page, its main focus is showing how we do business. This account features photos of top-producing staff succeeding and performing their jobs, how our events are set up, and interaction with clients. In short, it walks prospects through what their customer experience would look like. Definitely include this as a part of your Instagram business strategy.
At the end of the day, you are a business owner. You must use all of your social media platforms to promote your company, products and offers; Instagram is no exception. IG posts like these should be featured on both your Stories and Feed as soon as they go live – and often.
Instagram users are flooding the app with over 95 million photos per day. If you want to see any significant results, you need to make numerous promotional posts. And when it comes to posting, consistency and quantity are crucial. But for social media to be truly effective, you have to participate in the social aspect of it, as well.
Next Month: Additional Guide to Instagram Growth Strategies.
A New York Times bestselling author, Cardone is the world’s No. 1 sales trainer and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His privately-held companies have annual revenues exceeding $100 million. Forbes named him No. 1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.
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